Marketing Your Book, App or eBook


Kidlit Social #66: What Every Writer Needs to Know About Podcasts, Virtual Author Tours & Media Kits

 
 
 
On this episode of The Kidlit Social, meet author, podcaster, course creator and coach Janine Bolon.
 
 
Janine,…

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Kidlit Distancing Social #56 Replay: Aimee Jackson on How Indie Authors Can Publish Successfully

 
 
This week, meet Aimee Jackson, Owner and Editorial Director of Book Bridge Press, a company that helps independent authors take their…

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Kidlit Distancing Social #55 Replay: Lauren Ranalli on Author Marketing that Really Works

 
 
This week, meet Lauren Ranalli, award-winning children’s book writer and marketing coach for aspiring & self-published authors. In…

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Kidlit Distancing Social #47 Replay: Building an Effective Author Platform with Jennifer Swanson

 
 
In this episode, we welcome Jennifer Swanson, award winning author of over 40+ books for children (including Parent’s Choice Gold…

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Kidlit Distancing Social #42 Replay: Book Marketing Expert Colleen Noyes

 
 
Book marketing is the focus on this episode of the Kidlit Distancing Social, with our guest Colleen Noyes, founder of Itsy Bitsy Book…

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Kidlit Distancing Social #35 Replay – Rethinking Book Marketing: Michael Schein on How Any Author Can Become a ‘Micro Celebrity’

 
 
This week, meet Michael Schein, President of MicroFame Media and author of the upcoming book ‘The Hype Handbook’ (McGraw-Hill). The…

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Kidlit Distancing Social #31 Replay – Ask Laura & Jon Anything!

 
 
In this episode of the Social, Jon and Laura from Children’s Book Insider answer a slew of viewer questions about writing, publishing…

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CBI Editor Spotlight Excerpt: Eileen Robinson of Reycraft Books

 
 
In the November 2020 edition of Children’s Book Insider, the Children’s Writing Monthly, Lynne Marie interviews Eileen Robinson,…

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Visiting Book Fairs and Conference Exhibit Halls —Why, Where, and How?

by Lionel Bender
 
As a regular visitor to many major conference exhibit halls, book fairs, and publisher exhibits over some 28 years, I…

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How to Plan a Great School Visit

We’ve just released The Ultimate Guide to School Visits with Teresa Funke . This recorded workshop will allow you to start booking school visits…

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Self-Published Author Assembles Magical Team

by Tracy Bryan

 

From the moment I began writing my new release, Put Away Your Phone! I had imagined bright and vivid pictures to give it…

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Tips for Working with a Self-Publishing Company

Editor’s Note: If you’re considering self-publishing your book, you can research and piece together the process entirely on your own, or you can hire…

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Sneaky Marketing for Self-Published Authors

If you’re a self-published author, the idea of being writer, editor, publisher, art director and promoter for your book can be intimidating. But when…

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Book marketing

Terrified by Marketing? Then Don’t. Do This Instead…

I get it.  You’re a writer, not a marketer.  You’re not excited by the notion of “hawking your wares” or “pushing your book”.  You think that,…

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Photo by Sam Howzit

The M Word Revisited – Marketing’s Most Important (and Overlooked) Element

Photo by Sam Howzit. Creative commons licence
 

 

Well, well, well.  Looks like my hypothesis was correct:  writers really are…

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We Need to Talk About the M Word

Let’s talk about something most of you would rather not talk about.
 
It’s the “M word”……  Marketing.
 
(cue the sound of wailing,…

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How to Rise from the Slush Pile When Submitting to Publishers

by Jane McBride
 
We’ve all heard of it. Many of us have visited it on more than one occasion when submitting to publishers, though our…

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How to Find the Perfect Literary Agent

A good literary agent is your partner for building a successful writing career. But finding just the right agent can be a complicated…

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The Shortcut to Writing Stardom

by Laura Backes

 

Admit it, haven’t you wished that authors could be “discovered” just like old-time movie stars? You’re sitting in a…

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Getting Reviews on Amazon for Your Self-Published eBook

Our ebook experts, Amy Harrop and Debbie Drum, give some excellent tips on how to get reviews for your self-published ebook, which is your first step…

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promote book on twitter

Ten Tips for Promoting Your Book on Twitter

 

Twitter is the perfect tool for writers looking to promote a book: it’s fun, it’s quick, it’s free. But you need to know some…

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Top Editor Emma Dryden on Working with Editors and Acting Professionally

Emma Dryden is one of children’s publishing’s most accomplished editors, having worked on  hundreds of books for young readers, including board…

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Editors’ Pick: The Top 15 Kidlit and YA (Young Adult) Book Review Sites

Book review sites offer a great marketing opportunity.  A favorable mention on a book review blog can go a long way toward promoting your book. But…

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Young Adult author Alice Kuipers

How One Top Young Adult Author *Really* Feels About Social Media

Guest post by Alice Kuipers

 

Psst. Let me tell you a secret. I probably shouldn’t tell you this because I’m supposed to be good at…

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hashtags for book marketing

Book Marketing: How to Use Hashtags to Improve Your Twitter Reach

If you’re using Twitter for book marketing and to expand your fan base (and you should be!) you may still be confused by the concepts of hashtags and…

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writing blog

Make Your Writing Blog a Winner: Key Tips for Success

If you’re blogging to build a fan base (and you should be!) you want the time you invest to be fruitful.  A writing blog can help you reach fans and…

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young adult reader

Young Adult Authors: Here’s Where to Find Your Readers Online

If you’re an author of Young Adult literature and you’re looking to build a fan base of teen readers, this infographic will be pure gold.  It’s from…

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Book fairs for self-publishers

Book Fairs: Where Self-Publishers Meet Their Audience

by Jane Choate, Children's Book Insider contributing editor

 

 

Participate in a book fair? Not for you? Think…

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Latest Posts

Kidlit Social #66: What Every Writer Needs to Know About Podcasts, Virtual Author Tours & Media Kits

If you’re frustrated, intimidated or just plain flummoxed by marketing, this episode of the Kidlit Social is essential viewing.

Author, podcaster, course creator and coach Janine Bolon shares her expertise on how authors can promote themselves via virtual podcast tours and by creating standout media kits. Janine is the host of numerous podcasts including The Thriving Solopreneur Show, 3 Minute Money Tip, and The Writers Hour: Creative Conversations with Janine Bolon.

Kidlit Social #65: Melissa Stewart on Creating Nonfiction for the Classroom

On this episode of The Kidlit Social, meet Melissa Stewart, author of “5 Kinds of Nonfiction: Enriching Reading and Writing Instruction with Children’s Books”, along with dozens of kidlit nonfiction titles currently in use by school districts as part of their curricula.

Melissa discussed creating nonfiction for kids while keeping educators’ needs in mind – a vital skill as schools and libraries are the biggest market for children’s nonfiction.

Kidlit Social #64: Picture Book Author Nadia Salomon on Getting Published & Promoting Your Work

In this episode, meet Nadia Salomon, author of the wonderful, recently released Goodnight Ganesha (Philomel, 2021, ill. by Poonam Mistry).

Nadia joins us to discuss the steps she took to get her debut picture book published, and what she’s done since the release date to assure its success. Expect lots of great tips you can start applying right now to help aid your own publishing journey!

Kidlit Social #63: Writing Books w/ STEM Tie-Ins & Crafting Realistic Animals

Meet illustrator, explorer and children’s book author Katy Tanis. Katy’s work bursts with color, and a true love for every creature on land, in air and under sea. In this episode of The Social, Katy talks about her writing/illustration process, and gives her advice for aspiring illustrators. She also touches on the necessity for authors and illustrators to do their research and accurately reflect the behaviors of animals in children’s book texts (fiction and nonfiction) and illustrations, as well as the environment.

Katy gives some examples of how to do that research, and why this accuracy is important since so many publishers are looking for books with STEM tie-ins (Science, Technology, Engineering, Math).

Kidlit Social #62: Our First Live Editing Session!

It’s our first ever live editing session! We chose seven works in progress from CBI subscribers (both fiction and nonfiction) and we invited award-winning author and editing wizard Bonnie Johnston (instructor for Manuscript Magic and author of The 30 Day Novel Workbook, The 30 Day Romance Novel Workbook, and The Writer’s Guide to Getting Organized) to edit each submission live and in real time!

This is a tremendous opportunity to really understand the “inner game” of editing, and pick up some valuable tips for editing your own work.

Kidlit Social #61 Replay: Tracy Sue Walker on Folklore, Myths & the Stories We Tell

Meet writer and storyteller Tracy Sue Walker. Tracy Sue is the author of the “Kids for Truth about Magical Creatures” chapter book series from Scholastic, and an award-winning storyteller. (Among her proudest achievements – she was Champion Liar at the Georgia Tall Tale Contest!)

On the Social, she shares how ancient, universal characters and stories can inform your writing, and how having skills as a storyteller can help liven up any school visit. (Plus you get a bonus story from an amazing storyteller!)

Kidlit Social #60 Replay: Nathan Bransford on Finding Your Story’s Hook

Nathan Bransford, author of the Jacob Wonderbar middle grade series, the writing guides How to Write a Novel and How to Publish a Book, and a former agent with Curtis Brown Ltd., joins Laura to talk about hooks: What is a hook, and how do you know if your manuscript has one? If it does, how do you present the hook in the query letter? If it doesn’t, should you abandon the idea, or can it still find a market?

Kidlit Social #59 Replay: Beth Anderson on the Changing Face of Picture Book Biographies

Award-winning author Beth Anderson joins us to discuss the wonderful category of picture book biographies. Laura and Beth talk about the “new” picture book biographies and how the genre has changed, and what types of approaches are most appealing to editors today. If bringing history to life for young readers excites you, you need to meet Beth!

So, What Do Our Members *Really* Think Of Us? 🤔

We asked some of our loyal CBI Insiders to share their opinions on Children’s Book Insider. Check out what they told us….

Kidlit Distancing Social #58 Replay: An Evening with Chapter Book Legend Debbie Dadey

What do you call someone who has authored or co-authored over 180 books that have sold more than 40 million copies?

Legend seems like the right word.

On this episode of the  Kidlit Distancing Social, we spend an evening with Debbie Dadey, author of The Adventures of the Bailey School Kids series and one of the most widely-read chapter book authors ever.

Debbie joined Laura to talk about her remarkable career, what makes chapter books so special and the upcoming graphic novel adaptation of her book Vampires Don’t Wear Polka Dots. It was truly a memorable session.

Kidlit Distancing Social #57 Replay: Shakirah Bourne on Infusing a Manuscript with Magic & Authenticity

This week, meet an exciting new voice in middle grade and young adult writing: Barbadian author and filmmaker Shakirah Bourne. Shakirah shares the impact Caribbean culture has had on her work, how she infuses her books with magical realism and how understanding three act structure from films translates to writing novels.

Kidlit Distancing Social #56 Replay: Aimee Jackson on How Indie Authors Can Publish Successfully

This week, meet Aimee Jackson, Owner and Editorial Director of Book Bridge Press, a company that helps independent authors take their work from manuscript to published, illustrated book. BBP specializes in children’s books, and Aimee Jackson is an accomplished children’s book editor and publishing professional with more than 20 years experience in trade publishing.

In this episode of the Social, Aimee provides her top tips for independent authors to give their books the best shot at success in the areas of craft, design and marketing.

Kidlit Distancing Social #55 Replay: Lauren Ranalli on Author Marketing that Really Works

This week, meet Lauren Ranalli, award-winning children’s book writer and marketing coach for aspiring & self-published authors. In this episode, Lauren quizzed attendees’ about their marketing styles, and then gave advice for different marketing and social media strategies based on their answers. Really beneficial to anyone struggling with marketing and promotion!

Kidlit Distancing Social #54 Replay: Becoming a Full-Time Writer with Shannon Anderson

In this episode, meet Shannon Anderson, award-winning author of 14 kidlit books.

Shannon just quit her 25-year day job as a teacher to become a writer full-time. She joins us to talk about creating an author brand, when to know it’s time to quit your day job, what mindset attributes writers need to make it as a full-time author and more.

Kidlit Distancing Social #53 Replay: Violet Lemay on Helping Young Children Find Joy in an Unpredictable World

In this episode, meet author/illustrator Violet Lemay. Working primarily in the board book category (for ages 0-4), Violet has illustrated forty books, six of which she also wrote. She’s worked with such publishers as HarperCollins, Penguin Random House, Scholastic, duopress, ‘Magination Press, and Free Spirit Publishing. Violet has a special mission: to take events happening in the world and help young children process them – and find the joy that’s always present.

Kidlit Distancing Social #52 Replay: Sneed B. Collard III on Nonfiction & Writing Mysteries for Middle Graders

In this episode, meet Sneed B. Collard III, award-winning author of more than 80 books. He’s best known for his science-based nonfiction for readers ages 5-12, and his middle grade and YA mysteries and thrillers. In 2006, Sneed was the recipient of the Washington Post Children’s Book Guild Children’s Nonfiction Writer of the Year Award for his body of work. In 2010, Sneed sought to address the shortage of quality regional children’s books by launching his own publishing company, Bucking Horse Books.

Kidlit Distancing Social #51 Replay: Author/Illustrator Julie Rowan-Zoch on the Dance Between Words & Images in Picture Books

In this episode, we welcome Julie Rowan-Zoch (author/illustrator of I’m a Hare, So There! and illustrator of Louis, written by Tom Lichtenheld) to chat about the interplay between words and images in picture books. We also talk about developing a range of styles as an illustrator, how illustrating her own words compares to illustrating texts written by other authors, and what she’s learned about the market from working at an independent book store.

Kidlit Distancing Social #50 Replay: Michelle Schaub on Concept Books, Picture Books & Poetry

In this episode, we chatted with award-winning children’s author & veteran teacher Michelle Schaub about two fascinating topics: How to make concept books come alive by building layers, and using poetry to boost literacy.

Kidlit Distancing Social #49 Replay: Teen Readers Tell Us What They Like (and Don’t Like) in YA & Middle Grade

This week, a panel of teen readers tell us what they like – and don’t like – in middle grade and young adult books. They’re joined by Sallie Lowenstein, award winning author/illustrator of children’s and young adult books.

Kidlit Distancing Social #48 Replay: Crafting Speculative Fiction & Graphic Novels w/Jennifer Brody (a.k.a. Vera Strange)

In this episode, we welcome Jennifer Brody (a.k.a. Vera Strange) the award-winning author of ten books, including The 13th Continuum trilogy, the Disney Chills book series, and the Stoker Finalist graphic novel Spectre Deep 6 and 200 with Eisner-winning artist and syndicated cartoonist Jules Rivera, prompting Forbes to call Brody “a star in the graphic novel world.”

Laura and Jennifer talk about writing speculative fiction for middle grade and young adult, and what’s happening in the exciting graphic novel market.

Kidlit Distancing Social #47 Replay: Building an Effective Author Platform with Jennifer Swanson

In this episode, we welcome Jennifer Swanson, award winning author of over 40+ books for children (including Parent’s Choice Gold Award winner Save the Crash Test Dummies! and Beastly Bionics). The subject: the do’s and don’ts of creating an effective author platform (i.e. your online presence that enhances your ability to reach potential readers).

Kidlit Distancing Social #46 Replay: Jean Daigneau & Gloria Adams on How to Get Your Manuscript Submission-Ready

In this episode, two veteran kidlit authors share their best self-editing tips to help you get your manuscripts submission-ready.

Kidlit Distancing Social #45 Replay: Middle Grade Author Carmella Van Vleet on Creating Character-Driven Stories

In this episode, meet Middle Grade writer Carmella Van Vleet, author of the Christopher Award-winning “Eliza Bing is (Not) a Big, Fat Quitter” (Penguin Random House), and the upcoming “Nothing is Little” (Holiday House). Laura and Carmella delve into all things Middle Grade, with a particular focus on creating dynamic character-driven stories.

Kidlit Distancing Social #44 Replay: Picture Book Author Tameka Fryer Brown on Rhythm, Rhyme & Celebrating Community

In this episode, meet picture book writer Tameka Fryer Brown, author of Brown Baby Lullaby (Farrar, Straus & Giroux), named by Parents Latina Magazine as one of the Best Latino Children’s Books of 2020 and one of NPR’s 100 Favorite Books for Young Readers.

Laura and Tameka talk about using rhythm and rhyme to pen stories for picture book readers that celebrate family and community, and how Tameka’s books showcase diversity in a way that is accessible and relatable to any reader.

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