This week, meet Michael Schein, President of MicroFame Media and author of the upcoming book ‘The Hype Handbook’ (McGraw-Hill). The subject: creative author promotion and book marketing.

 

Michael is an expert on fame-generating tactics, and has studied history’s greatest self-promoters to discover what they have to teach us about gathering attention in the modern media climate.

 

Can “hype” be used for good? Michael believes it absolutely can, and that any author can break through to generate and cultivate a fan base. We know that book marketing and author promotion are overwhelming issues for many writers, and this episode will give you a new way to look at the subject.

 

Laura also checks in with publishing links, and we celebrate the successes of some Children’s Book Insider subscribers.

 

 

 

 

 

 

 

Visit Michael’s MicroFame Media Site

 

Order Michael’s book “The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers”

 

 

 

Children’s Book Insider links:

 

Discounted Annual Subscription to CBI:
 

 

https://writeforkids.org/come-join-the-insiders-2/

 

 

Writing Blueprints (Use code JOYFUL to save 20% on everything):
 

 

https://writingblueprints.com/p/the-blueprint-solution

 

 

 

 

Children’s Book Insider video tour & $5/month offer:
 

 

https://writeforkids.org/cbi

 

 

 

Click here to browse & watch previous episodes of the Social!

 

 

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