This week, meet Michael Schein, President of MicroFame Media and author of the upcoming book ‘The Hype Handbook’ (McGraw-Hill). The subject: creative author promotion and book marketing.
Michael is an expert on fame-generating tactics, and has studied history’s greatest self-promoters to discover what they have to teach us about gathering attention in the modern media climate.
Can “hype” be used for good? Michael believes it absolutely can, and that any author can break through to generate and cultivate a fan base. We know that book marketing and author promotion are overwhelming issues for many writers, and this episode will give you a new way to look at the subject.
Laura also checks in with publishing links, and we celebrate the successes of some Children’s Book Insider subscribers.
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Tags: author marketing, book marketing, children's book, kidlit distancing social, promotion, publicity