We spend so much of our time focusing on what we do, that we rarely take the time to ask why we’re doing it.  And yet, that simple step can make a massive difference in the quality of the art we create.


This short video is a dramatic testimony to how understanding your “why” can transform the quality, depth and emotional connection of everything you write.


Take a few moments to watch this. I guarantee it will stay with you for a very long time.


If you have problems viewing the video here, you can watch it at https://www.youtube.com/watch?v=LZe5y2D60YU)

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